Brief: Our task was to make a campaign that would reach out to people so that they would sign up to be a "Natteravn" (Natteravn= Adults who walks at nighttime in the weekends in their city to watch out for people).
Title: "Når vi er fler, ser vi mer" ("When we are more people, we see more")
Target audience: Secure adolts in Bergen city.
Solution: We made a pretty dark and gloomy campaign to go straight to the point. We wanted to show some of the bad things that is happening out in the city when there is no help around. When we have more people to look around and watch over the city, we have the ability to see more and help even more people.
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